"My idea is always to avoid nostalgia," Miuccia Prada famously told a reporter backstage at a Prada show once, when asked about historical fashion references. And when it comes to trends, that’s exactly the quality that sets the brand apart from other bespoke luxury fashion houses. While Chanel stands for timeless elegance, Louis Vuitton boasts glamour as its USP, and Dior rests on intricacy, Prada has always been the eponymous fashion house that’s modern and ahead of its times, miles ahead of pre-existing trends.
Here are some memorable trends that the Milanese brand etched into fashion history:
1979 : Waterproof Backpacks
Since sales were down, Miuccia released a line of waterproof backpacks and totes that became a hit.
1985 : Black Nylon Handbags
She dazzled the fashion world 5 with a series of black nylon handbags and backpacks that became an instant status symbol.
1989 : Prada's First Ready-to-Wear Line
Miuccia and her partner Patrizio Bertelli launched Prada's first ready-to-wear line, which instantly got popular for its clean lines and luxe fabrics. It established a techno minimalism that focused on pared-down design, innovative fabrics, and digital patterns that are now iconic.
1992: Miu Miu
She introduced a new, more affordable label called Miu Miu, conceived from Miuccia Prada's family nickname.
1996: High-end Sneakers
Prada debuts sneakers that weren’t just meant for running – they were worthy of the runway. It started the trend for high-end designer sneakers, a trend that’s totally in right now. Originally intended as a yachting shoe (it was designed for the Luna Rossa sailing team to wear in the America's Cup), the streamlined Prada PS0906 openly prioritized aesthetics over athletics.
2003 : Oscar Night
Cameron Diaz wore this beautiful Prada gown on Oscar night.
2004/2005: Fall/Winter 2004/2005 Collection
She dazzled a front row of critics with a collection of souvenir clothes that included straw hats and embroidered moccasins, all packed with chic appeal.
2010 : Lace Cocktail Frock
One Miu Miu appliquéd lace cocktail frock achieved an astonishing hat-trick this autumn, appearing simultaneously on the covers of Vogue, Elle and W magazines.
2012 : Dip-Dyed Hair
During the early days of street style ombré and colorful, pastel highlights, the Fall 2012 Prada runway showcased contrasting, dip-dyed, manga-inspired manes that took conceptual hair color to chic new heights.
2016 : Gilded Accents
Pat McGrath’s penchant for gold pigments was translated into gilded makeup accents at Spring 2016’s Prada runway, and the opulent, eclectic collection was accompanied by metallic lips that created a strong beauty trend to follow.