Designer We’re Loving: ERDEM

Fashion designer Erdem Moralıoğlu well known for his signature red carpet hits and floral fixation of seasons and years now – counts a bunch of the most fashionable celebrities in his clientele – from the Duchess of Cambridge to Keira Knightley and Michele Obama. The London-based Royal College of Art pass-out started his ready-to-wear brand in 2005 and has come a long way since. His forte? Experimental textiles, vibrant prints, and impeccable craftsmanship.

What we’re currently obsessing over is the fab designer’s amazing spectacle at the Spring/Summer ’16 show; the runway was transformed into a 19th century affair where European emigrants walked right into the plains of west America. Drawing inspiration from Willa Cather’s “Oh Pioneers!” (1913), Dorothy Scarborough’s “The Wind” (1925) and contemporary paintings by American artist Andrew Wyeth, the collection featured floral motifs, of course, lots of ruffles and bows, cutwork, crochet detailing and sheer materials.

The catwalk was suddenly teeming with beautiful dresses of different lengths, fishtail frilled skirts set and Prairie-girl high necklines. The colours were mostly monotone – black and white with a pastels thrown for good measure. Gorgeous lemon yellows, ecru, and glorious sky blue.

Want to have a look? Here are some of our favourite pieces right from the runway!

#ERDEM #Designer #Fashionforward #Zapyle